Privacy Statement

I. KEEN, INC. PRIVACY STATEMENT

Last updated: April 23, 2025

This Privacy Statement (“Statement”) sets out how KEEN, Inc. and its subsidiaries (“we”, “us”, “our”) collect, use, process and disclose information about you when you visit and/or place an order for our products through one of our branded KEEN websites (the “Websites”) or when you otherwise interact with us, such as in our stores, at an event, through our customer support channels, or on social media.

II. WHAT WE COLLECT AND HOW WE USE IT

The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information.

Information You Give Us

We collect information you provide directly to us. For example, information provided when you create an account, fill out a form, post a review, make a purchase, correspond with us, request customer support, or enter into any of our competitions, promotions, sweepstakes or surveys.   

The types of information that we collect include name, email address, telephone number, username and password, date of birth, billing and shipping addresses, photos, videos, stories and any other information you choose to provide. If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information.

If you access and use our Pro Sites, we or our third-party verification providers may collect other information from you to validate your identity and employment status at an eligible partner, including photographs of your paystubs/pay slips or your work email address.

Information We Collect Automatically                                              

We automatically collect certain information about your interactions with us, including:

  • Transactional information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
  • Device and usage information: When you visit our Websites, we may automatically collect information about how you access our Websites, including your IP address, log-in information, browser type and version, browser plug-in types and versions, operating system and platform. We also collect information about your activity on our websites, including URL clickstream to, through and from our Websites, download errors, length of visits to certain pages and page interaction.
  • Information collected by cookies and other tracking technologies: We collect information about your interactions with the Websites and links you click in our marketing emails using cookies, web beacons and similar tracking technologies. These technologies help us improve our marketing emails, Websites and your experience, see which areas and features of our Websites are popular, and count visits. For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Cookies and Other Tracking Technologies section below.
  • Video and images: We collect video recordings and photographs in our stores for security, fraud, and loss prevention purposes.

Information We Collect from Other Sources

We obtain information from other sources. For example, we may collect information from third-party platforms like social media if you use those platforms to access the Websites (or vice versa).  We also collect information from identity verification services, advertising networks, marketing and advertising companies, market research companies, data analytics providers, mailing list providers, and data co-ops, such as your contact information and information about your previous purchases from other companies and product preferences.  We also obtain information from our wholesale partners and other third parties that sponsor events that we participate in, such as contact information and participant feedback.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

Use of Information

We use the categories of information we collect to operate our Websites and to deliver the products you order. We also use the information we collect to:

  • Provide, maintain, and improve our products and Websites;
  • Personalize your experience with us;
  • Send you technical notices, security alerts, support messages and other transactional or relationship messages;
  • Communicate with you about products, services, and events offered by KEEN and others, and provide news and information that we think will interest you (see the Communications Preferences section below for information about how to opt out of these communications at any time);
  • Provide and administer our loyalty program;
  • Monitor and analyze trends, usage, and activities in connection with our products and Websites;
  • Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section below);
  • Facilitate contests, sweepstakes, and promotions, and process and deliver entries and rewards;
  • Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of KEEN and others;
  • Comply with our legal and financial obligations;
  • Carry out any other purpose described to you at the time the information was collected.

III. TARGETED ADVERTISING AND ANALYTICS

We engage others to provide analytics, serve advertisements, and perform related services across the web. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your activity. Some of our advertising partners enable us to translate your email address or phone number into an identifier that can’t be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain laws. To learn more about the choices available to you with respect to these practices, see the Opting Out of Targeted Advertising, Sharing, and Sales in Section V below.

IV. DISCLOSURES OF INFORMATION

In certain circumstances, we disclose (or permit others to directly collect) information about you. We disclose the categories of personal information described above in the Information We Collect and How We Use It section in the following ways:

  • We disclose personal information to vendors, service providers, contractors and consultants that need this information to provide services to us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, and marketing and advertising.
  • If you choose to allow the Websites to use your location to find stores near you, integration partners will collect that information directly from you.
  • We disclose personal information, such as your postal address or your email address, to third parties for their own marketing purposes or as a means to extend the reach of our marketing. For example, we disclose information to data co-ops and mailing list providers who help us curate and grow our audience and provide other ad-related services. Depending on where you live, these activities may constitute “sales” under certain laws, and you may opt out as described in the Opting Out of Targeted Advertising, Sharing, and Sales section below.
  • We disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
  • We disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of KEEN, our users, the public, or others.
  • We disclose personal information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
  • We disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. 
  • We disclose personal information when we have your consent or you direct us to do so. For example, if you provide a product review or otherwise post content on our Websites, we will disclose that information publicly.
  • We disclose personal data on our behalf and in accordance with our instructions and applicable data protection laws, for example, we work closely with Shopify to deliver this Site and provide our Products to you.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. KEEN processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

V. YOUR PRIVACY RIGHTS AND CHOICES

Access, Correction, and Deletion

Depending on where you reside, you may have the right to (1) request to know more about and access your personal information and receive your data in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. 

To request access, correction, or deletion of your personal information, email us  or contact us at 1.866.676.KEEN(5336). You can also access, correct, or delete certain information stored within your online account by logging into your account.

Please note that to protect your personal information, we may need to verify your identity before processing your request. We may verify your request by asking you to provide information related to your recent interactions with us. If we deny your request, you may appeal our decision by contacting us . If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Opting Out of Targeted Advertising, Sharing, and Sales

As described in the Targeted Advertising and Analytics section above, we process personal information to understand and improve your experience with our Websites and to serve you advertisements on non-KEEN properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under the law that applies to you. 

In addition, we disclose your information to other entities for marketing purposes as described in the Disclosures of Information section, which may constitute “sales” of your personal information under certain laws. When you visit or log in to our Websites, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses.

Depending on where you reside, you may have the right to opt out of targeted advertising, sharing, and sales of your personal information. You can do so by visiting Your Privacy Choices or by visiting our Websites with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control).

Nondiscrimination

We will not discriminate against you for exercising your privacy rights.

Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to analyze visits to our Websites and interactions with our communications to help us improve our Websites, services, and marketing campaigns.  We also use cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and information collected is used to determine when to send cart reminder messages via SMS.  Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also click here to adjust certain cookie settings. Please note that removing or rejecting cookies could affect the availability and functionality of our Websites. For more information about cookies and how to disable them, see our Cookie Statement.

Communications Preferences

You may opt out of receiving text messages or promotional emails from KEEN by following the instructions in those communications or by sending us an email If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

VI. TRANSFER OF INFORMATION TO THE UNITED STATES AND OTHER COUNTRIES

KEEN is headquartered in the United States, and we have operations and vendors in the United States, Canada, Japan, the Netherlands, and other countries. Therefore, we and those that perform work for us may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. Where required by law, we provide adequate protection for the transfer of personal data in accordance with applicable law, such as by obtaining your consent, relying on the European Commission’s adequacy decisions, or executing Standard Contractual Clauses.

VII.ABOUT US AND THIS STATEMENT

Changes to This Statement

If we change this Statement, we will post those changes on this page in addition to updating the “Last Updated” date at the top of this webpage. If we make material changes, we will notify you more directly, for example by posting a notification or message on the Websites or by emailing you prior to such changes taking effect. We encourage you to review this Privacy Statement frequently to stay informed of the latest modifications.

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